1. Apple's Surprise Warning to Shareholders Marks the First Time the Company has Had to do this in 16 Years

    Apple's Surprise Warning to Shareholders Marks the First Time the Company has Had to do this in 16 Years
    • Apple told investors on Wednesday to expect revenue from its holiday quarter to be around 8% lower than previously anticipated.
    • CEO Tim Cook largely blamed weak iPhone sales, "primarily" in China. The company saw its stock plunge in after-hours trading and when the market opened on Thursday.
    • The last time Apple made such a shocking announcement was in 2002, years before the introduction of the iPhone...
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    1. Like others in our industry, we are experiencing a slowdown in sales this quarter. As a result, we're going to miss our revenue projections by around 10%, resulting in slightly lower profits.
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