1. Spirit’s Former CEO Dishes on Why Wow Air Failed

    Spirit’s Former CEO Dishes on Why Wow Air Failed

    In 2002 Ben Baldanza was a Vice President at US Airways when the airline declared that only full fare tickets would earn elite qualifying miles. Baldanza explained that the people who bought discount tickets weren’t offering the kind of loyalty that the airline was looking for. The decision was quickly reversed, and the airline itself soon in bankruptcy. Baldanza later became head of Spirit Airlines, and brought Barry Biffle from US Airways along with him.

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