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How the Amazon-Whole Foods Deal Went Down

Whole Foods ( wfm ) first approached Amazon ( amzn ) to do a deal, Amazon was militant about leaks, and the e-commerce giant beat out two industry players and four private equity firms in its pursuit of Whole Foods.

These are just some of the juicy details revealed in a proxy that Whole Foods filed with the SEC Friday morning. In the filing Whole Foods provides a thorough timeline of the deal, which gives the most comprehensive view yet of how the acquisition went down...

Mentions: Whole Foods Goldman Sachs private equity firms