1. Articles from Kristi Maynor

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    1. To Accelerate CEO Diversity, Look to CMOs

      To Accelerate CEO Diversity, Look to CMOs

      History hasn’t necessarily favored the marketer when it comes to C-Suite hierarchy. While talented marketing leaders are occasionally considered for internal CEO succession, external searches largely focus on other C-suite titles. As a result, not only do companies fail to fully benefit from the unique capabilities of qualified CMOs, they also miss out on a diverse pool of candidates...

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